Avicii’s career really took off with 2011’s “Levels” – a progressive house single featuring an Etta James sample – which became the subject of a six-figure bidding war. “He looked like a kid, with that baby face, and he was nervous, but he had the talent,” says promoter Louis Diaz. In 2009, Avicii released a buzzy electro-house single, “Ryu,” and began making trips to Miami to spin at EDM parties. (According to Neil Jacobson, a Geffen Records executive who worked with Avicii, Coldplay were Avicii’s “gold standard.”) After hearing a friend refer to the Buddhist term “Avici” – the hellish area where dead sinners are reborn – he adopted it as his stage name. As a teen, Bergling began posting tracks he made in his Stockholm bedroom to leading EDM sites, setting himself apart from his peers with sharp hooks. Avicii was born Tim Bergling in 1989, the son of a Swedish sitcom actress and a businessman.
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